La Union, or "Elyu" as locals and beach lovers call it, is widely known as the Surfing Capital of the North. However, its charm goes far beyond the waves and laid-back energy. Its creative culture and a growing roster of local gems make it a destination that continues to evolve.
Just a scenic drive from Manila, Elyu blends easygoing vibes with an exciting mix of nature, food, and culture. Whether chasing your first wave or craving a peaceful weekend escape, this place has something for everyone.
In this guide, we'll take you through the top things to do in Elyu—from epic surf sessions to secret waterfalls.
Surf and Beach Culture (San Juan)
Let's kick things off where Elyu's reputation all began—by the beach in San Juan.
Surfing lessons and board rentals
Urbiztondo Beach is the heartbeat of La Union's surfing scene. Whether you're a total newbie or looking to level up, San Juan is home to several surf schools and board rental shops. Beyond their certification and experience, instructors are passionate locals who genuinely enjoy teaching and sharing the surf culture.
Beach bumming and sunset views
If you're not into surfing, San Juan's laid-back vibe is perfect for chilling and watching the day fade into one of Elyu's famous sunsets. Bring a beach blanket and grab a cold drink to soak it all in. Just a tip: the tropical sun can be intense, so don't forget the basics of protecting your skin in summer, like applying sunscreen!
Beachfront cafés and bars
As night falls, San Juan comes alive with music and bonfires. Beachfront cafés and bars light up with acoustic sessions and the comforting buzz of happy travelers. Grab a craft beer or a fruity cocktail and enjoy the lively yet chill nightlife that makes Elyu such a vibrant spot.
Nature and Adventure (Beyond the Surf Town)
Once you've had your fill of sun and surf, it's time to explore the natural wonders and hidden gems beyond San Juan.
Tangadan Falls (San Gabriel)
Ready for a bit of adventure? Lace up your hiking shoes and take a scenic trek through lush greenery and riverside trails to reach Tangadan Falls. This two-level waterfall is one of the most iconic natural attractions in the province.
The journey itself is half the fun, so expect river crossings and bamboo groves. Once you arrive, reward yourself with a refreshing dip in the vast, cool basin beneath the cascading falls. It's a great way to recharge after a sun-soaked day at the beach.
Ma-Cho Temple (San Fernando City)
For a cultural change of pace, head to Ma-Cho Temple, a striking Taoist temple sitting atop a hill in San Fernando City. This spiritual site boasts intricate carvings, vibrant architecture, and serene courtyards. It has panoramic views of the city below and the vast West Philippine Sea stretching out on the horizon.
Bahay na Bato (Luna)
In the quiet coastal town of Luna, you'll find this seaside stone house-turned-art gallery built from pebbles, coral rocks, and driftwood. This spot has quirky sculptures, colorful mosaic walls, and a charming beachfront setting. It's a great place to spark creativity or admire the fusion of nature and art.
Immuki Island (Bacnotan)
For something more low-key and off the grid, check out Immuki Island in Bacnotan. This hidden gem is popular for its natural tidal pools, formed by coral rocks, which are perfect for swimming or light cliff jumping. The crystal-clear water is surrounded by raw, untouched beauty. Plus, it's way less crowded than the main surf spots—a peaceful escape in the more serene side of La Union.
Culinary and Local Experiences
After exploring the outdoors, it's time to treat your taste buds and dive into the creative, flavorful side of La Union.
El Union coffee
No trip to Elyu is complete without a stop at El Union Coffee! This iconic café and community hangout is famous for its cold brews, grilled cheese sandwiches, and addicting s'mores. With its rustic interiors and laid-back vibe, this spot captures the essence of beachside living.
Grape farms (Bauang)
Did you know you can go grape picking in the Philippines? In Bauang, you can stroll through vineyards and harvest fresh grapes during the fruiting season (around March to May). Don't forget to try their local grape wines, jams, and even grape-infused vinegar—perfect pasalubong items!
Unique eateries and farm-to-table restaurants
La Union's food scene is a delightful mix of laid-back carinderias and hip, Instagram-worthy restos. Head to Elyu's food strip, and you'll find everything from authentic Ilocano dishes to vegan poke bowls. Many restaurants use locally sourced ingredients, supporting small-scale farmers and adopting sustainable practices.
Local craft stores and souvenirs.
Wrap up your foodie trip with a little shopping spree. Visit artisan shops and weekend markets to find one-of-a-kind souvenirs, such as woven bags and locally made soaps. It's a fun way to take a piece of Elyu home with you.
Wellness and Relaxation
After days of adventure and food-tripping, it's time to slow down and give yourself the TLC you deserve—La Union style.
Yoga and wellness retreats
Reconnect with yourself through yoga in serene, open-air studios like Flotsam & Jetsam or Lotus Valley Farm. These wellness spots offer calming spaces surrounded by nature, perfect for stretching and unwinding. Practicing with the sound of ocean waves adds a deeper sense of peace and presence.
Therapeutic massages and spas
Soothe your tired muscles with a relaxing massage at beachfront spas or in-town wellness hubs. Many places offer treatments specially designed for sun-exposed skin, ideal after long days outdoors. Whether it's a hot stone massage or a post-surf body wrap, self-care in La Union is both indulgent and restorative.
From Waves to Wellness
La Union isn't just for surfers—it's a multifaceted destination with something for every kind of traveler. Beyond the famous waves of San Juan, you'll discover unique local flavors to savor and peaceful spots to enjoy. Elyu offers a vibrant blend of adventure and wellness that keeps visitors coming back for more adventures or even a quiet escape.
If you're craving a trip that's both energizing and soul-soothing, La Union truly delivers. Come for surfing, stay for everything else—and leave with memories you'll cherish forever.
Philippine Peso Exchange Rate
