Blogs are Still Very Influential

In this age dominated by YouTubers, many people feel that blogs and bloggers are no longer popular. In this era, no one should want to write a blog anymore, right? If you think so too, is it because you are good at taking photos and making videos? Or, are you good at managing social networks and interacting with netizens?

If neither is the case, then your belief that “blogs are dead” may just be a feeling or impression that comes from nowhere.

Indeed, blogging is not as popular nowadays as it was in its heyday. Many influential bloggers have shifted their main battlefield to social media platforms. Some have stopped updating or even removed their blogs entirely. There are fewer new bloggers, but more and more people are opening fan pages. New internet celebrities and KOLs are born on Youtube, Facebook and IG.

But, have you noticed?

Aside from the benefits that social platforms bring to you, what do you do when you “need information”?

I think it is "search" and it should be searched on Google, not on Facebook or IG. Even if you search directly on Facebook and IG, you usually won't get the information you want.

When you reach the search page, most of the practical content related to the keywords you searched are "blog posts" written by others. Through these articles, you can not only get the information you want, but also save the time of looking for information one by one, not to mention that the articles usually contain relevant pictures so that you don't have to imagine.

Blogs are still very influential

1. Search results: Blog articles are very popular

People always have the need to search and always need useful information.

Although there are various platforms to obtain different information (most of the time it is in a state of information explosion), everyone's time and attention are limited. When a search need arises, you definitely hope to get an answer or helpful information quickly. At this time, you definitely don't want to look for the answer in several FB posts or a Youtube video. The information you want is often in an article on a website or blog.

So, we think no one wants to write a blog anymore, right? We seem to have forgotten that every time we search for where to go, where to buy local snacks, or which vacuum cleaner robot is good, the first thing we do is to Google related words to find the information we want.

Google is a great teammate. Whenever when you want to look up parenting knowledge or food recipes, you would search for relevant blog posts on Google. You should also want to thank the many bloggers who have been sharing their experiences all the way, allowing you to easily get experience sharing and useful information.

2. Well-known bloggers have always had a high exposure rate

Blogs, which started in the anonymous era, were more like records of personal life and expressions of feelings in the early days. Many of them wrote about their own happiness. Later, many enthusiastic and passionate people began to share food, travel, 3C, beauty and fashion, which opened the era of blog contention and blogger economy.

Many of today’s popular YouTubers and Facebook followers with millions of followers started out as bloggers.

In fact, many people "have always wanted to write a blog", it just depends on whether they take action.

There are usually various reasons for not blogging. What is important here is that "starting a blog and continuing to write" is actually a very high threshold. Therefore, a blogger who continues to work hard only needs to convert high-quality content into other forms and publish it on major platforms. Its influence and exposure rate are difficult to replace by Internet celebrities who only rely on visuals to attract attention.

There are many things that can only be done and done well by blogs, because…

1. Blogs can carry multiple forms of content at the same time

You will deeply agree with this when you write product reviews and observations. When you write product recommendation articles, in addition to text and photos, you also have to put a lot of hyperlinks and embedded videos. Now, content on FB, IG, and Pinterest can also be put into blogs, which means that while reading the blog, viewers can easily see the content you posted on other platforms.

2. Blogs have the fewest creation restrictions (but the creation threshold is extremely high)

The main body of a blog is text, so there are fewer creation restrictions and everyone can start. However, it is also a creative method with a high threshold, because people tend to have higher expectations of words. It is believed that is one of the reasons why many people cannot continue.

3. Blogs are the best for communicating complex concepts

4. The influence of blog articles can last for many years

5. Blogs are specialty stores, while other platforms are hypermarkets

Compared to the past, the threshold for running a blog has actually become higher. In this era of attention competition, unless you are an idol-type blogger, no one has the time to care about your daily life and listen to your complaints. The reason people read your blog and are willing to follow you is because of the useful information you share, so you must focus on specific topics and continue to produce high-quality content.

Only such people will stay on the blog and continue to work on it, and the threshold is really high and not easy at all. So if you don’t have the motivation to keep going, you will soon wonder why you have to write and make yourself so tired?

A blog is like a specialty store, where only your content will appear. However, blogs are now moving towards clear themes and optimized content, and are combined with various social media platforms to increase interaction and stickiness with fans. If your content is only posted on social media platforms, it will be difficult to accumulate and search, and it will also be difficult to ensure that your fans have seen it, right?

It is actually about the concept of first putting a product on the shelves in a hypermarket channel for exposure, and then directing traffic back to one's own store (blog or personal website).

Blogs and other social media services form a perfect complementary relationship: use short and light social media to conduct intensive and frequent interactive promotions, and then let people who are truly interested come to the blog for more in-depth reading.

Blogs and other social media are a perfect match, like a spear and a dagger; only those who can handle long texts can use such a weapon combination.

6. Blogs are easy to transform from professional media, official websites to e-commerce websites.

has tags: #blogging, #digital marketing, #content marketing, #SEO