“In the middle of difficulty lies opportunity”
Albert Einstein

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BOOK SUMMARY: Weird Ideas That Work is written by Robert I. Sutton in 2002. is a very useful book for entreprenur to brain storming for working with different people with different ideas.

Since it's an old book, you might look for 2nd hand bookstore like BOOKSALE if they have stock.

Or you may buy this book at amazon:


The CONTENTS of the book which the author introduces 11 weird ideas that you might be interested to implement on the business:

Why These Ideas Work, but Seem Weird

What Is Creativity, Anyway ?

Weird Idea #1: Hire "Slow Learner" (of the Organizational Code)

Weird Idea #1 1/2: Hire People Who Make You Uncomfortable, Even Those You Dislike

Weird Idea #2: Hire People You (Probably) Don't Need

Weird Idea #3: Use Job Interviews to Get Ideas, Not to Screen Candidates

Weird Idea #4: Encourage People to Ignore and Defy Superiors and Peers

Weird Idea #5: Find Some Happy People and Get Them to Fight

Weird Idea #6: Reward Success and Failure, Punish Inaction

Weird Idea #7: Decide to Do Something That Will Probably Fail, Then Convince YOurself and Everyone Else That Success is Certain

Weird Idea #8: Think of Some Ridiculous or Impractical Things to Do, THen Plan to Do Them

Weird Idea #9: Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money

Weird Idea #10: Don't Try to Learn Anything from People Who Seem to Have Solved the Problems You Face

Weird Idea #11: Forget the Past, Especially Your Company's Successes

Building Companies Where Innovation Is a Way of Life.

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